IPL will do billion-dollar business this year: Modi

In terms of brand value or valuation there could be bigger sports club in the West but most of those have negative cash flow, Mr. Modi said

Indian Premier League would generate a revenue of USD one billion this season, thanks to huge fan following across the globe, attracting a large number of advertisers, its Commissioner Lalit Modi said on Wednesday.

“The tournament is still on and we have not reached the final number… Yes, it will be more than a billion dollar (about Rs. 4,700 crore) this season … last season we did USD 450 dollar.

“Thereafter, we would double every year,” Mr. Modi said and asserted that as long as the fans keep coming to IPL, the league’s brand value would increase and hence the revenue.

Revenue for Sony, the official broadcaster, alone would be about Rs. 700 crore to Rs. 800 crore, he said brushing aside the criticism that the advertising rates for the IPL’s third season were very high.

“There may be some advertisers who feel that way but there are lot many others who are willing to join us,” he said pointing out that the huge success of the tournament in terms of TV viewership would certainly entice the advertisers.

“There is no other sporting event across the world generating more eyeballs than the IPL,” he said, adding that the league was virtually in every part of the world through either broadcasters of through the Internet — via YouTube.

Asked about an independent brand consultancy valuing Brand IPL at USD 4.13 billion, more than double from last year, Mr. Modi said that it was not done by the organisation and .

“It is indeed valuation given to us by outsiders.”

Brand Finance, which came out with IPL brand’s latest valuation, said that the brand alone has risen significantly, providing tremendous economic value to its owner — BCCI.

It said this demonstrates the exponential value of IPL and the Brand potential in a cricket loving country like India and other global cricketing countries. Although the English Premier League is valued much higher at USD 12 billion, the IPL’s valuation has risen above USD four billion in just three years, Brand Finance pointed out.

In terms of brand value or valuation there could be bigger sports club in the West but most of those have negative cash flow, Mr. Modi said and pointed out that the English Premier League, though it commands a very high brand value, was facing a USD 800 million deficit.

“Here, we are talking about cash flow and it is growing to grow in future at IPL,” he said, while detailing the dynamics of financing of IPL franchises.

Mr. Modi said that the IPL teams had no load on them and “we are providing infrastructure and stadium free of cost.”

Asked about predictions that IPL could not sustain, Mr. Modi retorted: “Let them (cynics) say anything. I know the numbers. I know the game. I have delivered. We will continue to deliver.”

The success of IPL hinged on the capacity to draw huge crowds, a fact that need not be proven again and again, he said, adding that other factors included that teams were equally placed in terms of finances and capacity to buy the players.

“The level playing field between the teams would make the event more interesting,” he said and added that another factor for the success was that the revenue would be proportionate to the number of matches that are played.

This season there are 60 matches and the number would go to 90 by next year and, therefore, the revenue would increase on a pro-rata basis, he said

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IPL cricket: Why is Sachin Tendulkar so harshly judged as captain of Mumbai Indians?

The most revered cricketer in the world is Sachin Tendulkar and if anybody tells you differently, he (or she) should be lowered head first from the top of the Eiffel Tower, have his (or her) ears tweaked, nose tickled with a feather and  knuckles rapped with a sledgehammer.

Usually, there is more tortuous punishment for heresy, but since India was born out of non-violence (never mind Harbhajan Singh planting his palm smack on Sreesanth’s chubby cheek in the first edition of the IPL), the offender could be let off after that and fed a purgative to cleanse his system of such outrageous thoughts.

In India, of course, Tendulkar is not only revered but deified. He is master, lord, master-blaster, god, little master… you can choose the most euphemistic description without fear of reproach or dissent. Everything fits right. Yet, there remains one area where his stupendous record falls short: when it comes to captaincy, god becomes all too mortal and questions are occasionally asked, even if in furtive tones.

It is borne out by Wisden, and from anecdotes real and apocryphal, about how some of the game’s greatest players were somehow never brilliant captains. Hammond, Sobers, Richards, Lara, Botham are a few names that come readily to mind: their captaincy record pales in comparison to their other feats. Is it because they expect every player to perform to the same high degree that comes so easily to them, and are therefore impatient of lesser mortals?

But while I agree that Tendulkar’s record as Test captain falls short of the extraordinary standards he has set otherwise, I think this assessment is also a tad unfair because he is also judged by a different yardstick from other players. For instance, in Saturday’s match between Mumbai Indians and Rajasthan Royals, Shane Warne, considered the Wizard of Oz in matters of tactics and man-management, conceded 212 runs to Mumbai and even lost the match, but came out unscathed as captain; Tendulkar, having won the game, however narrowly, had darts of doubt thrown at him.

Life’s not fair, even for the world’s best, best-known, most loved, richest cricketer. I doubt any captain on Saturday could have done much to thwart Yusuf Pathan’s onslaught at the magnificent Cricket Club of India. When a batsman scores 100 runs off just 37 deliveries, a captain can at best wring his hands in despair and pray.  Tendulkar did more: he ran to his bowlers to guide them, cajoled his fielders to put in more effort — did so much work in fact that he ended up being fined for slowing down the over-rate.

None of this could faze Pathan however. With four wickets down for very little, and chasing a daunting 213, Rajasthan looked down for the count till the tall and strong Pathan opened his powerful, imposing shoulders and started hitting the ball with such frequency and such long distances that it seemed the parameters of a cricket field needed serious and rapid revision.

In the end, Mumbai won by a whisker, a mere four runs, but Pathan it was who won the awe and admiration of everybody, including the mighty Tendulkar. He has come nowhere near a Test match and last year lost his place in the one-day side. His batsmanship still appears one-dimensional. Make that two: slam-bang. But in the Twenty20 firmament, Pathan is the game’s fastest rising superstar.

In 2008, when the IPL began, he came cheap; at a little more than $100,000. Come next year, when all players will be up for sale again, the buzz already is that he will be a Multi-Million Dollar Baby. Want to know more why the IPL holds so much fascination for almost every cricketer in the world?

IPL 2010 Opening Ceremony Started Live under Tight Security

Amid high security arrangements Indian Premier League (IPL) 20-20 tournament is all set to begin today in Mumbai.

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In Indian Premier League 2010 starting today with eight teams are participating in it. Authorities have confirmed the proper arrangements of security.

This forty three days tournament of 60matches will start with the match between last season winner Deccan Chargers and Kolkata Knight Riders.

In only two years of time IPL has gained a magnificent success from its viewers. Dance of cheer leaders, Bollywood music and star presence has increased its viewership remarkably. This has also increased the cost of tickets this time going as up as 50,000 rupees.

Shah Rukh Khan’s KKR has only won nine matches out of twenty eight will begin as under-estimated team.

On the other hand Hyderabad’s Deccan Chargers became the surprise winners of second IPL tournament.

Due to security concerns and controversies regarding Pakistani players the excitement was quite low for this time of IPL’s tournament.

There were speculations of attacks from al-qaeda during the tournament of IPL, commonwealth games and hockey world cup which made the spectators worried about their safety.

This concern has made the authorities more apprehensive for the safety of the players as wellas the spectators.

Lalit Modi,IPL commissioner has said that they have done their best to safeguard the series and assures the smooth sailing of tournament.

IPL and News Channel War Ends – Time to Cash IPL T20

On Friday, the news broadcaster has ended their protest of the third season of the Indian Premier League (IPL) after accepting the deal with the cash-rich Indian League Authorities. Rajdeep Sardesai, editor in chief of IBN network told on his Twitter account “The news broadcasters end boycott of IPL coverage.

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Let the show begin.” Before the IPL schedule the good news came as today the champions of IPL 2009 Deccan Chargers vs. Kolkata Knight Riders in Navi Mumbai on Friday night.
According to latest news by the IPL 2010, “There has to be a minimum of a 10-minute delay from the live telecast by the official broadcaster before telecast of any match footage by a news broadcaster.”

However concerned with the information the “news broadcasters will be allowed to telecast an exceptional event (newsworthy event of an exceptional nature) occurring during the course of a match with a minimum of a five-minute delay from the conclusion of the livetelecast of such exceptional event.” The fifteen point guidelines also involves a clause that the latest news and current affairs broadcasters will be permitted a maximum of 5.5 minutes of live IPL coverage in a single day with every match, “including not more than 4.5 minutes of deferred live coverage of match play and not more than 1.5 minutes of deferred in-stadium entertainment footage”.

Prior the main satisfaction was a diktat from the IPL authorities that the broadcasters which do not have rights now could telecast the live IPL coverage only half an hour after a match. There is also another area of disagreement on the latest and fresh coverage which has now been sort out. The news channels are also allowed to telecast an average of two minutes of coverage per half an hour of broadcasting broadcast “subject to not more than 5.5 minutes of fresh footage per match”.

The deal also tells a maximum of two repeats of coverage primarily telecast by the news broadcaster would be allowed per hour of telecast. With concern to IPL 3 broadcasting by News Channels, Niranjan Shah, the league’s vice chairman told IANS “It’s good that we have come to an understanding withthe news channels.

It’s a nice way to start the tournament. I find the channels are already full of news concerning IPL.” So now watch and enjoy the first match between Kolkata Knight Riders vs. Deccan Chargers of IPL 2010.