IPL-2010 to hit theatres across the country

The third edition of the Indian Premier League is all set to make its debut in theatres in around 1000 screens across the country, where the matches will be telecast live.

UFO Moviez, a digital satellite cinema network, has entered into a strategic alliance with multiplex chains like Cinemax, INOX, Fame and many single screen theatres across the country to show the Twenty20 matches.

In collaboration with Crown Infotainment, which holds the distribution rights for introducing IPL-III matches to theatres, UFO has signed over 550 screens so far, out of which about 200 are multiplexes.

“IPL is one of the most popular events in the world, but only few people can be a part of it as it is hosted in only nine cities in India. So our aim is to take it to a wide range of audience, giving them a stadium-like experience,” Kapil Aggarwal, Joint managing Director, UFO Moviez India Ltd said.

“To provide the audience a carnival like experience, each of these theatres will have gifts, multi-cuisine food stalls, cricket-related merchandise etc.

“The matches will be screened in high definition format, which will provide 33 per cent extra than what is screened on television and without any commercial breaks,” he added.

“During the IPL, the theatres incurs loses as no movie is released at that time. So this will serve a profitable revenue generating content for the exhibitors too.”